All Saints PESTEL ANALYSIS

Topics: Supply chain management, Supply chain, Logistics Pages: 7 (954 words) Published: April 20, 2015


Political Factors:

All Saints ensures that all regulations are met by having their vendors, suppliers and subcontractors sign their compliance manual based on the core conventions of the International Labour Organisation. The provisions of these conventions constitute the minimum and not the maximum standards all suppliers must meet in order to do business with All Saints.

(http://www.allsaints.com/new-faqs)

Economic Factors:

All Saints and the All Saints website have an efficient SCM (Supply Chain Management). All Saints has sustainable competitive advantage in their products and the craftsmanship of their products. All Saints stands very firm in the way that there products are made and produces, and that they are done so in the highest of quality. Therefore, maximising the value to the customer knowing what they are paying for. All Saints develops and runs their supply chains in very effective and efficient ways. Supply Chain Management (SCM): Supply chain management is the active management of supply chain activities to maximise customer value and achieve a sustainable competitive advantage. It represents a conscious effort by the supply chain firms to develop and run supply chains in the most effective & efficient ways possible. Supply chain activities cover everything from product development, sourcing, production, and logistics, as well as the information systems needed to coordinate these activities.

AllSaints and AllSaints.com have an efficient SCM. AllSaints has a sustainable competitive advantage in their products and the craftsmanship of their products. AllSaints stands very firm in the way that there products are made and produced, and that they are done so in the highest of quality. Therefore maximizing the value to the customer knowing what they are paying for. AllSaints develops and runs their supply chains in very effective and efficient ways. Deborah Keiser, the supply chain boss quits in February 2014 Jonny Davis, head of Visual Merchandising leaves and joins Reiss

All Saints target market:

AGE: 18-35
GENDER: Predominately female
ETHNICITY MIX: Caucasian, Asian, African American, European
INCOME LEVELS: Middle to upper class
DEMOGRAPHICS: All Saints customers are predominately females between ages 18-30. Many who shop at the store are regular “returning” customers, as well as tourists, families and couples. They were mixed in ethnicity & appeared to have moderate to high-income levels. PSYCHOGRAPHICS: Young, style conscious adults who possess the disposable income for trendy, alternative pieces of clothing. The ambiance of the store has a grungy, rugged “Tim Burton-esque” type feel. Therefore, those who this store might appeal to are individuals who are drawn to a dark aesthetic in terms of fashion, clothing, art and music. They value creating art, attending and watching fashion shows, and being involved in the music industry. They may be interested in unconventional music and design, craftsmanship, fine details, and items that are not easily identifiable target market.

Social Factors:

With this being the main demographic of All Saints target consumer, in theory, their disposable income may be spent on other means. For example; holidays, commitments (utilities, mortgages etc.), the newest and latest technology, socialising and other amenities.

Technological Factors:

(www.academic.mintel.com)
The data above is the proportion of online sales for selected major categories

The major disparities in online penetration between categories broadly reflects the order in which they have migrated online.

Globalisation has created something of a monotonous retail experience where corporate chains dominate and...
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