Bombay Dyeing Report

Topics: Supply chain management, Supply chain, Decorative arts Pages: 6 (2060 words) Published: April 21, 2013
The Home Furnishing Industry
The Home Furnishings Industry in India falls under the purview of the textile industry. Indian homefurnishings manufacturers and home furnishings exporters offers a spectacular range of bedspreads, furnishing fabrics, curtains, rugs, durries, carpets, placemats, cushion covers, table covers, linen, kitchen accessories, made-ups, bed spreads, bath linen, and other home furnishings accessories to the world. Manufacturers of Home Furnishings from India, whether floor coverings, kitchen linen, bath linen, cushion covers, bed spreads, curtains etc. create a rage in the international markets. Floor coverings such as carpets, 'durries', druggets, prayer rugs, hooked rugs, 'namdas' made in India are extremely popular. Among these articles the durrie is the most common. In fact, the rapid growth and progress of the floor covering industry in recent years has resulted in durrie weaving (carpet weaving) becoming a large industry in India. India is also one of the major suppliers of towels, bath linen, bed linen, kitchen linen and cushion covers in the world market. Export of handmade cotton floor coverings during 1999-2000 was Rs 4435802 (in 000's), of handmade cotton dishcloth in the same period was Rs 143701 (in 000's), of handmade cotton table linen was Rs 4150857 (in 000's), of handmade cotton bedlinen was Rs 1369123 (in 000's), and of handmade cotton made-ups was Rs 6319979 (in 000's). Today, the home furnishing industry in India is a force to reckon with. Years of experience, skilled personnel, state-of-the-art manufacturing and finishing machinery and designing equipment has established India's home furnishings and textiles industry in the international arena. With the increasing disposable incomes of the Indians and evolving consumer perception, the home decor industry is fast becoming one of the growing sectors in the country. This comes as a welcome surprise given the current financial meltdown and Eurozone crisis impacting the global economy and various Indian industries such as gems and jewellery sector, handicrafts, apparel and auto components. Now, India is increasingly becoming an important player in the global home furnishing market as the exports are on the rise. According to Franchiseindia, it is expected that Rs 93,00 crore worth organised home furnishing market will reach Rs 20,000-crore mark by the end of this year. Presently, the overall size of the Indian furniture industry is projected to be Rs 350 billion. On the other hand, Ernst & Young’s report ‘Overview of the Indian Furniture and Furnishing Sector’ had predicted that the market size will touch Rs1,12,000 crore by 2015. It had pegged the size of this sector as about Rs 66,500 crore in 2010. Several retail biggies in the country also have dedicated entities for home decor and furnishings. These include Shoppers Stop - Home Stop, Lifestyle - Home Centre, Big Bazaar – Home Town. The robust domestic demand is due to the emergence of Indian middle class as spenders. Their growing desire for improved living style is positively affecting the Indian home decor industry.  Company Dependence

Technological dependence
In the initial phases, textile mills were located in and around the river since they were powered by waterwheels after which steam engine was invented and now shuttles are is used. Thus, the company depends on the changing technology. Buying Power of customers

The industry is dependent on the buying capacity of the customer. If the customer’s buying power is high, then it will lead to a positive impact on the position of the company. Environmental Factors

Raw cotton is the major raw material for most of the fabric manufacturers. It accounts for about 60-65% of the cost of production and has a significant impact on operational performance of Bombay Dyeing. Cotton as an agriculture commodity is exposed to many factors like crop area, monsoon, type of fertilizer, pest control etc. Introduction to the Wadia Group

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