Case Study

Topics: Supply chain management, Supply chain, Management Pages: 3 (862 words) Published: September 23, 2013
Hathway Technologies group, LLC in San Luis Obispo, CA is a private company categorised under computer programming services. Records show it was established in 2008 and incorporated in California. Hathway operates as a digital agency building consumer brands and enterprise business online. Through digital strategy, design and application development. Hathway creates experiences that transcend device, medium and touch point. With an unfaltering integrity and drive for clients’ service, their work is changed with a genuine desire to see their clients succeed. Among the core values of the company are adventure, purpose, mastery, integrity, drive and relationships. Within the over changing digital realm Hathway through their operations try to close the gap between strategy and creative, building interactive experiences with the newest technology. Among the services that are provided by Hathway have been categorised below: Mobile- Mobile Application Development, Mobile Web Design, Mobile Web Development. Social- Social Media Marketing, Facebook Application Development, Interactive Campaign. Strategy and Analytics- UX Strategy, Conversion Optimization, Website Analytics and Reporting Creative- Custom Website Design, Visual Identity and Branding, Print Design. Development- Customer Website Development, Web Application Development, Open Source Software Customisation, Custom Software Development, Ecommerce Website Development. Digital Marketing- Search Engine Optimisation, Email Marketing, Digital Advertising, Affiliate Marketing, Social Media Marketing. With reference to the case study given, one would realise that the supply chain operations of Hathway Technologies could be classified as mechanical. They were transaction focus as captured in the statement by John Brown, the Project manager, “make sure 3C understands that I will additional do anything in my power to ensure that they will not receive any more business if they cause problems on my project”. Again, it is...
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