Damco

Topics: Supply chain management, Supply chain, Logistics Pages: 83 (8448 words) Published: May 8, 2015


PREMIER UNIVERSITY

TERM PAPER
ON

Marketing Strategies, Operation

Of

DAMCO

Acknowledgement

My special thanks go to my honorable teacher Thamina Reza for her cooperation and helpful advice inspire me to prepare this term paper successfully. Without her help it was quiet impossible to finish this term paper properly in time. I would humbly give thanks to all of them for their tolerance and valuable support.

It was a tough task to prepare a term paper within this short period. For successfully prepare this term paper at the beginning, I obviously express my deepest thanks and appreciation to Md. Maruf Hossain Khan (Assistant Manager, Commercial Sales) and all other employees of the branch.

Executive Summary

In the last term of the BBA program, I was sent to DAMCO to have a practical exposure on logistics activities. DAMCO is a renowned logistics company in the world.

In Bangladesh DAMCO run the operation with 3 branches- Dhaka, Chittagong and Khulna. With the branches DAMCO is providing comprehensive and competitive services to its client.

Successful business in Bangladesh requires a combination of skill and local knowledge - The economy has traditionally been centrally controlled, there are strict rules on fund transfer outside the country, and the economy is often hampered by strikes. 74% of total exports are garments and textile articles. Other items are jute, tea, leather and frozen seafood. Two export processing zones have been set up to attract foreign investments. The country exported apparels worth 6.8 billion US$ in 2004 primarily to USA, EU and Canada, giving DAMCO the opportunity to serve many of the biggest names in international brands.

With strong marketing strategies and operational activities of DAMCO is playing a leading role in Bangladesh. By providing varies type of services the company is playing the role for the development of the Bangladesh economy and the country people.

Serial No.
Title
Page no.
01
Corporate Hierarchy of DAMCO

24
02
Bangladesh Organizational Chart of DAMCO

25
03
Departmental Hierarchy

26
04
Types of Trainings of DAMCO

32
05
Outline of a Market Strategy Making Process

41
06
Global Operation of DAMCO

44
07
Procedures of Business of DAMCO

50
08
Steps of Operation of Sales

51
09
Pliers of Sales Operation

52
10
Packing Design in Green Logistic

55
11
Supply Chain Development

57
12
Brand Identify of DAMCO

62
13
Organizational chart Before Re-branding (2008)

71
14
Organizational chart Before Re-branding (2009)

82
15
Changes of Cost Structure

84
16
Market Portfolio of DAMCO (2008)

86
17
Market Portfolio of DAMCO (2009)

87
18
Operational Structure of DAMCO (2008)

89
19
Operational Structure of DAMCO (2009)

90

Serial No.
Title
Page no.
01
Revenue of DAMCO

31
02
World Competitors of DAMCO

37
03
Difference between Decreasing Branches of DAMCO after Re-branding

69
04
Changes of Cost Structure

74
05
Increase of Market Portfolio

77

Serial No.
Title
Page no.
01
Revenue of DAMCO

31
02
Worlds Competition of DAMCO

37
03
Sea freight and Airfreight Volume

49
04
Number of Branches in (2008)

67
05
Number of Branches in (2009)

68

Chapter: 1
Introduction

1. Introduction

The global trading system is experiencing extraordinary volatility and this is being reflected in the performance of the freight forwarding industry. Demand,...
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