Ecommerce: A study on the use and impact of IT in the supply chain of Indian Manufacturing Sector

Topics: Supply chain management, Supply chain, Management Pages: 130 (45238 words) Published: March 6, 2015
 “E-BUSINESS: A STUDY ON THE USE AND IMPACT OF INFORMATION TECHNOLOGY IN THE SUPPLY CHAIN OF INDIAN MANUFACTURING SECTOR”

A PROJECT REPORT
Submitted by
Akash Kumar Shah
Batch 2013-2015
in partial fulfillment for the award of the degree of
MASTER OF MANAGEMENT STUDIES

under the guidance of

PROF. SUHAS PRABHU

THAKUR INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH
KANDIVILI (EAST), MUMBAI

CERTIFICATE

This is to certify that this project report Achieving inexpensive RFID implementation is a bonafide work of Rohini S Vangury in part completion of Masters in Management Studies and has been done under my guidance

The Project is in the nature of original work that has not so far been submitted for any degree of this university.

Reference of work and sources of information have been given at the end of the project

Signature of the Candidate

Forwarded through the Research Guide

Signature of the Guide
Mr. SuhasPrabhu

DECLARATION
I, Akash Kumar Shah hereby declare that the thesis, entitled “E-BUSINESS: A STUDY ON THE USE AND IMPACT OF INFORMATION TECHNOLOGY IN THE SUPPLY CHAIN OF INDIAN MANUFACTURING SECTOR”, submitted to the University of Mumbai, Mumbai in partial fulfilment of the requirements for the award of the Degree of MASTER OF MANAGEMENT STUDIES is a record of original and independent research work done by me during 2014-2015 under the supervision and guidance of Suhas Prabhu, Zagdu Singh charitable trust Thakur Institute of Management Studies & Research, Mumbai.

Date:
Place:
(Akash Kumar Shah)

E-BUSINESS: A STUDY ON THE USE AND IMPACT OF INFORMATION TECHNOLOGY IN THE SUPPLY CHAIN OF INDIAN MANUFACTURING SECTOR ABSTRACT
Today’s business environment is more competitive than it has been in the past due to globalization. Manufacturers are faced with uncertain demand and have to deal with well informed and increasingly demanding customers. This has forced them to invest in Information Technology (IT) in their supply chains to respond better to the needs of customers. Practitioners and researchers are finding it difficult to justify the role of IT to improve firm performance unequivocally. This study explores how IT in downstream supply chain affects the competitive marketing performance of the firm. Adopting the resource-based view of the firm as the theoretical framework, the current study hypothesizes that firm IT resources (e.g. IT Advancement and IT Alignment) facilitate supply chain capabilities which lead to first order operational benefits and strategic marketing benefits. These benefits will in turn affect the firm’s competitive marketing performance. . The study assesses the impact of IT in the downstream supply chain on the outcome variable – competitive marketing performance. This empirical research is based on the responses from 307 managers in supply chain, logistics, sales, marketing and operations in Indian manufacturing organizations. The data was put through a statistical analysis to test for content, construct validity and reliability. Further a structural equation model was developed to test the relationships between IT resources, Supply chain capabilities and Competitive Marketing Performance outcomes. In addition, Multiple Regression analysis was used to analyze the various relationships at the dimension and item level. Canonical correlation was used to test the relative influence of both operational benefits and strategic marketing benefits on Competitive Marketing Performance. The research findings support the hypothesis that the competitive business environment has led to a greater extent of usage of IT. Such usage has led to greater IT Advancement (advanced technology utilization) and IT Alignment (with channel partners). The impact of such IT resources is mediated by supply chain capabilities which enhance the operational and strategic marketing benefits of the firm. These two benefits together have a positive impact on...

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