Flipkart Supply Chain Management

Topics: Supply chain management, Inventory, Supply chain Pages: 7 (473 words) Published: December 13, 2014
Supply Chain Management

Introduction To Flipkart
• Founder-Sachin Bansal and
Binny Bansal
• Background- IIT Delhi and ex- Amazon
• Year-2007
• Investment-4 lacs
• Headquarters- Bangalore
• Human Capital- 13000 employees
• Current Valuation- 5$ Billion
• Investors- Tiger Global, Accel Partners and South
Africa‘s Naspers

Product Portfolio
• Books
• Movies
• Music
• Games
• Mobiles
• Cameras
• Computers
• Healthcare and Personal Products
• Home appliances and electronics
• Stationary
• Perfumes
• Toys and many more…

Product Offering
• Wide Range of products
• Over 15 million products
• With visit to transaction conversion
Rate of 6%

Ranking & Popularity
Website Ranking
• India rank-5
• World Rank-77

AFTER SALES SERRVICE
1. 30-DAY Money back guarantee
Unsatisfied
Calls/Connects
Product
Customer
with flipkart
returned
customer service
by logistics
partners

Replacement
or money is
returned in the
account
2. E-WALLET Feature ( flipkart adds new dimensions to its operating cycle) Loyal
Deposit
Use it for further
Customer
more money
purchases
3. Reporting & Analytics
On the basis of your past
Behavioral purchase
4. Reviews

First to review

Schemes/ Discount/ Offers/
Recommendations are generated
Certified Buyer

Purchases and Procurement
Inventory Levels
+
Rare Ordered Product

Direct Procurement From
Companies
Credit period=14-30 days
Credit Limits= varies with products

1.Weekly
2.Monthly
3.One-time
4.Urgent

Distributors of these companies
delivers the product in respective
flipkart’s Ware house (as per
requirement)

Stocked in the warehouse and
Delivery Centers

Distributor Frame

in overall India

25 Warehouses -7 previously, other converted from delivery
centre
60 Delivery Centers - 35 previously, others newly formed (aim to reduce the time of delivery)
YES
SUCCESS!!!
Customer
order

Checked in
delivery centre
inventory

Automatic inventory check
via Inventory
management system

Delivery Time 1-2 Days
NO

Sent to logistics body

Checked in the
nearest warehouse
inventory
YES
NO

Delivery time 2-5 Days

Ordered to the company

YES

Delivery time 6-15 Days

Delivery & Logistics
No. of order served Daily > 30,000

Customer product
delivery location

Location of the
Logistic body is assigned
product
Parameter = city, locality, Type Of product,
Is Identified Cost definition, inter-city agreement etc.

(Delivery cost-Free
If ordered > 500 Rs.
Else Rs. 50 Extra)

Others
Logistics

Priority

Automated Software Sends Information about the product
Delivery to these logistics body

Product stocking strategy
(to maximize the profit)
• Discontinued and old stock has been allotted
more discounts and highlighted nicely.
• Mid priced ranged products are preferred in
each category.
• Exclusive products are avoided.
• Complex products which requires more
demonstration are kept less in stock.
• Combo-offer

FLIPKART
DISTRIBUTOR

LOGISTICS

Flipkart distribution
is getting designed in
such way that , flipkart can become
official distributor of
several company’s
product future in
India. Eg –
Motorola/Google

Flipkart Logistics is
getting designed in
such way that,
other e-commerce
website can also
outsource delivery
to Flip-kart.

PRICING
Flipkart Pricing getting
designed in such way
that, other ecommerce website
can outsource
delivery of several
products through
flipKart.
(Motorola/Google,Cas
io)

BPO
Flipkart BPO
getting designed in
such way that, other
e-commerce website
can outsource
delivery of several
products through
flipkart

T

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