Ford Case

Topics: Ford Motor Company, Supply chain, Supply chain management Pages: 3 (621 words) Published: September 6, 2013
FORD MOTOR COMPANY: SUPLY CHAIN STRATEGY

I. VIEWPOINT
Teri Takai, Director of Supply Chain Systems at Ford Motor Company II. TIME CONTEXT
Late 1990s
III. STATEMENT OF THE PROBLEM
How should the company use emerging information technologies (i.e. Internet technologies) and ideas from new high-tech industries to change the way it interacted with suppliers?

IV. OBJECTIVE
To be able to make the supply chain run smoothly by eliminating bottlenecking, enhance inventory management and improving overall performance.

V. ENVIRONMENTAL SCAN (AREAS OF CONSIDERATION)
Strengths
• Second largest industrial corporation in the world • Revenues of more than 144 billion
• About 370,000 employees
• Operations spanned 200 countries
• Strong relationship with suppliers
Weaknesses
Lengthy customer to delivery time (45-65 days)
Opportunities
Industry relying on technology is in the growth stage (Late 1990s) Threats
• The car industry is facing increasing overcapacity • Advantage in the industry was fast becoming global • Non-parallel IT maturity especially with 1st tier suppliers who were not able to invest in new technologies at the rate Ford itself could VI. ON GOING IMPROVEMENTS

Ford 2000
• Product development consolidated into five Vehicle Centers (VCs) – each responsible for the development of vehicles in a particular consumer market segment • Making processes and products globally common – Eliminate redundancies

– Realize economy of scales

VII. TWO VIEWS BY THE TEAM
Group favoring Virtual Integration
• This group argued that the new technology made it inevitable that entirely new business models would prevail • Ford needed to radically redesign its supply chain and...
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