Gopaljee and Amul Milk Products

Topics: Supply chain, Distribution, Marketing Pages: 3 (883 words) Published: June 24, 2012
1. How can Gopaljee supply and distribution model be extended to other business lines in their Indian and South Asian context?

* On the basis of Indian and South Asian context, micro level operations are done mostly in the agri and agro based industries. They focus mainly on farming and based on the information given in the case, we came to know about that Gopaljee uses a very small scale supply and distribution model. The basic product that they use is milk. So the base of their supply and distribution model starts from farmers.

From the figure shown above, Gopaljee collects their required amount of milk and takes those to their plant for processing. After the internal operations of processing and packaging they directly take their final product to the retailer stores. Finally the customers get the finish product produced by Gopaljee from the retailer stores. It is important to know that they have not used any middleman while transferring the raw material from farmers to their plants. As we are referring to Indian and South Asian context, the business lines where this supply and distribution model can be used will be mainly in agri and agro based products. They can use the same supply and distribution model for the following milk related products: Fresh Milk, Flavored Milk, Butter Oil, Ghee, Milk Candy, UHT Fresh Milk, Cheese and Yoghurt industries. Industries which use the byproducts of farming can also use the same model.

2. Which socioeconomic features of South Asian societies can be identified as the foundation for building sustainable supply chain?

* The socioeconomic features of South Asian societies that can be identified as the foundations for building sustainable supply chains are family unity and micro level operations. Family unity turns out to be a very important socioeconomic feature in South Asian context. According to the situation given on the case, the culture mainly affects. The...
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