Indian Retail Industry and Retail Supply Chain

Topics: Retailing, Supply chain management, Shopping mall Pages: 43 (10144 words) Published: July 25, 2013
MINOR PROJECT REPORT
ON
INDIAN RETAIL INDUSTRY AND RETAIL SUPPLY CHAIN

Submitted by: Supervisor: RAHUL RAJA DR. RAJESHWARI MALIK Enrol No. 03914901711 ASSOCIATE PROFESSOR BBA (G) 3rd Semester DEPARTMENT OF BUSINESS ADMINISTRATION

Department of Business Administration
MAHARAJA SURAJMAL INSTITUTE
Recognized by UGC u/s 2(f)
Affiliated to Guru Gobind Singh Indraprastha University

CERTIFICATE

This is to certify that the minor project report titled “INDIAN RETAIL INDUSTRY AND RETAIL SUPPLY CHAIN” carried out by Mr. Rahul Raja, has been accomplished under my guidance & supervision as a duly registered BBA student of Maharaja Surajmal Institute ( GGSIPU, New Delhi). This project is being submitted by him in the partial fulfilment of the requirements of the award of Bachelor of Business Administration.

His dissertation represents his original work & is worthy of consideration for the award of the degree of Bachelor of Business Administration.

Dr. Rajeshwari Malik
Associate Professor
Department of Business Administration

ACKNOWLEDGEMENT

I take this opportunity to acknowledge the support of all the persons who assisted during various stages of the fulfilment of project requirements. Their inputs have played a vital role in the success of the project.

At the outset I would like to express gratitude and sincere thanks to Dr. Rajeshwari Malik, Associate Professor, Department of Business Administration, New Delhi, for her guidance and support. I am also indebted to my family, associates as well as the faculty and staff members and fellow students of Maharaja Surajmal Institute, New Delhi for their help and support.

I firmly believe that there is always a scope for improvement. I welcome any suggestions for further enriching the quality of this report.

Rahul Raja

TABLE OF CONTENTS

Title Page
Certificate
Acknowledgement

Chapter 1Introduction 5 1.1 Introduction to Retail Industry
1.2 Objectives of the study
1.3 Limitations of the study
1.4 Research Methodology

Chapter 2 Comparative study of selected retailer’s supply chain 13

Chapter 3 Analysis and interpretation of data 35

Chapter 4 Conclusions 53

Bibliography
Annexure

CHAPTER 1

INTRODUCTION

1.1: Introduction to Indian Retail Industry

Retail is India’s largest industry, accounting for over 10 per cent of the country’s GDP and around eight per cent of employment. Retail in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market.

The retail industry has undergone many changes over the past few years; better communication between retailers and suppliers is taking place, more exchanges in information and knowhow and perhaps a slightly more transparent commitment to building a win/win approach to competitiveness. Retailing is all about value extraction from the supply chain and delivering it in a viable way to the consumer. It is characterized by a clear strategy and an operational plan and recently, the industry has made a heavy use of information technology tools to manage the logistics and marketing functions.

The project work title “Indian Retail Industry and Retail Supply Chain” critically focusses on the supply chain issue...
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