Nestle Pestel

Topics: Strategic management, Supply chain, Food Pages: 6 (1621 words) Published: July 11, 2013
Nestley

Nestlé UK & Ireland is a subsidiary of Nestlé SA, the world’s leading nutrition, health and wellness Company. Nestlé is a major player within the UK and Irish food industry employing 7,000 employees across 19 sites. This includes our sister companies; Nestlé Waters, Purina Petcare, Nestlé Professional, Nestlé Nutrition, Cereal Partners UK and Lactalis – Nestlé Chilled Dairy Company Ltd. Nestlé is proud to produce some of Britain’s best loved brands such as KIT KAT, NESCAFÉ, SMARTIES, BUXTON, GO CAT AND SHREDDIES.  Around 97% of UK households consume our brands and more than two billion Nestlé products are sold in the UK every year. Nestlé is one of the UK and Ireland food industry’s major exporters, exporting over £300m worth of products every year to over 50 countries around the world.

History:

Our history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. In Vevey, Switzerland, our founder Henri Nestlé, a German pharmacist, launched his Farine lactée, a combination of cow’s milk, wheat flour and sugar, saving the life of a neighbour’s child. Nutrition has been the cornerstone of our company ever since.

Objectives of Nestle

Nestlé’s objectives are

1. To be recognised as the world leader in Nutrition, Health and Wellnes 2. Trusted by all its stakeholders, and to be the reference for financial performance in its industry. 

We believe that leadership is not just about size; it is also about behaviour. Trust, too, is about behaviour; and we recognise that trust is earned only over a long period of time by consistently delivering on our promises. These objectives and behaviours are encapsulated in the simple phrase, “Good Food, Good Life”, a phrase that sums up our corporate ambition. 

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CSR of Nestle

In Business Studies curriculum terms, Corporate Social Responsibility (CSR) involves the business taking a broad view of its activities, looking beyond profits for shareholders and focusing on other stakeholders. A stakeholder is anyone that has an interest in or may affect the decisions and actions of a business. Stakeholders can be internal or external to the business. Internal stakeholders include employees and shareholders. External stakeholders include suppliers, customers, the communities in which the business operates and the environment.

For companies like Nestlé, which work with suppliers from a range of countries, many in poorer regions of the world, it is becoming increasingly important to take a wider view of responsibilities. Nestlé believes for a company to be successful in the long term and create value for its shareholders, it must also create value for society. It calls this Creating Shared Value.

Creating Shared Value

Creating Shared Value has become an integral part of the way in which Nestlé does business. It is based on compliance with international laws and codes of conduct and the company’s business principles, and a focus on environmental sustainability. However, Creating Shared Value goes beyond compliance and sustainability. It aims to create new and greater value for society and shareholders in the areas where the company can have the biggest impact – nutrition, water and rural development. These are core to its business activities and vital for its value chain:

Water: because the ongoing quality and availability of it is critical to life, to the production of food and to Nestlé’s operations.Rural development: because the overall well- being of farmers, rural communities, workers and small businesses and suppliers is intrinsic to the long-term success of Nestlé’s business.

Nutrition: because food and nutrition are the basis of health and of Nestlé’s business as the leading Nutrition, Health and Wellness company.

Partnerships

Nestlé actively seeks engagement and partnerships with external stakeholders to optimise positive impact. It...
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