The Coca Cola Company Supply Chain

Topics: Supply chain management, Supply chain, Procurement Pages: 14 (2992 words) Published: October 14, 2014


Table of Contents

Executive Summary
In the given report the major components of the supply chain management of The Coca-Cola Company has been discussed. It is stated that the company is the leading brand in the food and beverage industry and has been serving the society since March 1994. There are many changes took place in the supply chain process of the company. As the business of the company is totally depend upon the demand of the product in the market and to meet demand they must have an effective supply chain system. To have an effective supply chain system they have to look various value adding concepts and then make strategy to meet the increasing demand of the product in the market. Since the company is doing good but still they have to keep an eye on the changing era of the market and choose their suppliers accordingly who can provide them with material on timely basis with specific quantity and quality on the given location. It is very important for the company to understand the procedure of the procurement to select a reliable supplier. They also need to identify the various risks included in the process of supply chain so that they can reduce them and enjoy more profitability. At the end, last but not least, they also have a duty towards the society and nature which they must take care and make strategies to avoid the wastage of water.

Introduction
The Coca-Cola Company has been serving the society since March 27, 1994 and is one of the leading brands in soft-drink and beverage industry. The company is based in Atlanta, Georgia. It is invented by John Pemberton & was known as the patent medicine. But later in 20th century it is taken out by a businessman Asa Griggs Candler, whose marketing tactics made coke the leading brand in the food & beverage industry. It is now sold in more than 200 countries. The vision of the company is to be a highly efficient company where people can work effectively with a goal of profit maximization and can also serve the various communities of the society. The mission of the company is to create a value which makes the difference by refreshing the world and inspiring the happiness and optimism of the world. The company has produced many other products like coke-zero, diet-coke, Caffeine-free-coke, coke-vanilla, coke cherry, Fanta & Sprite The Value Adding Concept

The value adding concept plays a very crucial role in the success of a business. It helps in increasing the value of the product & reducing the wastage in a company’s supply chain. The basic concept of this term is to how to make the supply chain that effective that it results in the profitability of the company. And one can make their supply chain process more valuable by maintaining strong relationships with suppliers or by using technology. Thus, by doing so, one can add the value to its supply chain process and transform it into value chain. A product or service can only be valued when it fulfils the need and expectation of the customers. So, to be a great value provider one needs to evaluate the needs and expectations of the customer and tailor its products according to their needs. In the case of Coca-Cola there are various value-adding factors which have an impact on the supply chain of the company. Those factors are: Customer need: The need of the customer is the first factor which has an impact on the supply chain process of a company. Sometimes company has to create the demand of the product and somebody there is already demand of the product in the market. So, to compete in the market and to create a demand company made strategy to set up the vending machines for coke product after every 500 meters, it makes people develop the taste of the product, instead of going to some other product like Pepsi. So, these kinds of strategies helped the company to make the demand in the market which has a positive impact on the supply chain process of the company. Taste of the customer:...

References: The value chain: Adding value to the supply. (n.d.).
http://scm.ncsu.edu/scm-articles/article/the-procurement-process-creating-a-sourcing-plan-procurement-a-tutorial. (n.d.). Retrieved from http://scm.ncsu.edu.
http://www.iuf.org/nestle/Food%20Prices_IUF%20AP_v2.pdf. (n.d.). Retrieved from http://www.iuf.or.
http://www.slideshare.net/husdal/Supply-Chain-Risk#btnNext. (n.d.).
http://www.triplepundit.com/2012/02/green-supply-chain-coca-colas-water-management-best-practices/. (n.d.). Retrieved from http://www.triplepundit.com.
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