Value Chain Analysis

Topics: Tata Motors, Tata Group, Marketing Pages: 3 (408 words) Published: August 10, 2011
value chain analysis








Strategic Alliances
Transporters, Convoy Drivers Association
Dealer Network, Marketing Research Firms, Vehicle Financing
Regional Warehouses, Dealer Workshops, Distributors, TASS

Value Chain Analysis: Tata Motors

Inbound Logistics
Long term contract with service provider’s – transporters and agents Personnel at regional offices for over seeing the smooth transit of goods Transparency and monitoring through deployment of IT – all transactions through SAP DTL supplies for critical high value items.

Efficient storage facilities – easy storage and retrieval
Capital Equipment Manufacturing division – tooling development capabilities of global standard. Apprentice Trainee Course – ensuring stable source of skilled manpower. Kaizen & TPM team – continuous drive to improve efficiencies. Automated manufacturing processes.

Distributed manufacturing – Assembly units at South Africa, Thailand, Bangladesh, Brazil etc Maintenance – technical competence
Capacity Utilization – Mercedes Benz cars make use of Tata Motors paint shop facilities. Outbound Logistics
Stockyards, all across the country
Long term contracts with transporters – higher volume of business to transporters ensures competitive price. Regional Sales Office and Vehicle Dispatch Section linked through SAP. Efficient security system for prevention of any kind of pilferage

Marketing and Sales
Structured approach to understanding the requirements of individual customers – QFD’s conducted at regular intervals. Clear identification of product requirements, leading to development of innovative products – Tata 207 DI, Tata Ace Pan India presence and global footprint.

Independent teams for addressing the requirements of institutional customers – Defense, State Transport Units Helping to augment the scarce resources – Fiat selling vehicles...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Value Chain Mac D Essay
  • Essay on Supply Chain Management
  • Dell's Supply Chain Management Essay
  • Essay on Examine the Strategic Importance of Supply Chain Management to a Manufacturing Firm. What Are the Major Types of Supply Chain...
  • Value Chain Analysis and Methodology Essay
  • Essay on Value Chain and Supply Chain Analysis
  • Value Chain Analysis Essay
  • Essay on Value Chain Analysis

Become a StudyMode Member

Sign Up - It's Free